It’s easy to assume the products used on our dogs are held to the same standards as those we trust on our own skin.
But under UK law, that simply isn’t the case.
A cosmetic is defined as a product intended for contact with the external parts of the human body.
Products intended for use on animals are not included within this definition.
Human Cosmetics
Pet Cosmetics
Human
Pet
independent Safety assessments
controlled ingredient standards
transparent ingredient disclosure
official product registration
COSMETIC REGULATORY FRAMEWORK
THE PH PROBLEM
the ph problem
FINDING THE RIGHT BALANCE
While human skin is naturally acidic, a dog’s skin sits much closer to neutral, leaving its protective barrier thinner and more delicate.
Products that are too acidic can strip this barrier, while formulas that are too alkaline can disrupt the skin’s balance and encourage bacteria.
Using grooming products with the wrong pH can lead to dryness, irritation, “hot spots”, skin infections, and a dull coat caused by loss of natural oils.
Fido & Oak formulas are carefully balanced to match the natural pH of a dog’s skin, using plant based cleansers that support the skin barrier rather than stripping it.
Raising the Bar
We believe dog grooming products should meet the same strict safety standards as human cosmetics.
Every Fido & Oak formula undergoes a Cosmetic Product Safety Assessment (CPSR) to ensure it is safe, reliable, and professionally approved.
Clean Formulations
We provide full transparency on the ingredients we use. Our formulas are plant based, cruelty free, and vegan.
They are also free from sulphates, parabens, palm oil, formaldehyde, endocrine disruptors, and synthetic fragrances.
advocating for change
Sign our petition on Change.org calling for legislation to regulate pet cosmetics.
"In an industry without a rule book, we decided to write our own."
We create natural dog grooming products designed to transform bath time into a calm, spa-like experience, deepening the bond between dogs and their owners while leading the way in ethical pet care.
We create natural dog grooming products designed to transform bath time into a calm, spa-like experience, deepening the bond between dogs and their owners while leading the way in ethical pet care.
