Our planet is beautiful. The rivers we pass on the Sunday walk, the hills we climb on a family day out, the familiar smell of the forest during a hike.
Our dogs run alongside, keen to join in the adventure. These moments all take place in a world that needs our protection.
ingredients
palm oil free
Palm oil is one of the world’s leading causes of deforestation, pushing species like orangutans and Sumatran tigers to the edge of extinction, yet remains widely used in pet shampoos often under hidden names.
We’ve chosen to exclude palm oil completely and formulate our products with sustainable, plant-based alternatives.
ETHICS
VEGAN & CRUELTY-FREE
It's a heartbreaking reality that animals remain subject to experiments in 2026. While our pets are safe at home, millions of animals worldwide are still suffering for scientific purposes.
Our grooming products are entirely vegan and cruelty-free and developed with respect for all animals.
ENVIRONMENT
SAFE FOR WATERWAYS
Following your dogs bath routine, the shampoo enters the environment into rivers, lakes, and the sea. Many pet products contain synthetic surfactants and silicones that persist in water harming fish, amphibians, and their ecosystems.
We ensure that every Fido and Oak formula is biodegradable and designed to break down quickly and safely after use.
MATERIALS
recyclable materials
Our bottles are made from 30% PCR plastic, already used and recycled, to help reduce waste ending up in landfill and lower the demand for virgin plastics.
Our shipping materials are plastic free and fully recyclable, from the boxes to tissue and tape, chosen to be sustainable and free from unnecessary plastic.
ORIGIN
MADE IN THE UK
Our products are developed and produced locally, supporting British manufacturing while ensuring consistent quality. Local production allows us to support our communities, and maintain fewer transport miles.
Our UK manufacturing process guarantees uncompromising standards and products made with integrity.
ingredients
palm oil free
Palm oil is one of the world’s leading causes of deforestation, pushing species like orangutangs and Sumatran tigers to the edge of extinction, yet remains widely used in pet shampoos.
We’ve chosen to exclude palm oil completely and formulate our products with sustainable, plant-based alternatives.
ethics
vegan & Cruelty-free
It's a heartbreaking reality that animals remain subject to experiments in 2026. While our pets are safe at home, millions of animals worldwide are still suffering for scientific purposes.
Our grooming products are entirely vegan and cruelty-free and developed with respect for all animals.
environment
safe for waterways
Following your dogs bath routine, the shampoo enters the environment into rivers, lakes, and the sea. Many pet products contain synthetic surfactants and silicones that persist in water harming fish, amphibians, and their ecosystems.
We ensure that every Fido and Oak formula is biodegradable and designed to break down quickly and safely after use.
materials
recylable materials
Our bottles are made from 30% PCR plastic, already used and recycled, to help reduce waste ending up in landfill and lower the demand for virgin plastics.
Our shipping materials are plastic free and fully recyclable, from the boxes to tissue and tape, chosen to be sustainable and free from unnecessary plastic.
origin
made in the uk
Our products are developed and produced locally, supporting British manufacturing while ensuring consistent quality. Local production allows us to support our communities, and maintain fewer transport miles.
Our UK manufacturing process guarantees uncompromising standards and products made with integrity.
We create natural dog grooming products designed to transform bath time into a calm, spa-like experience, deepening the bond between dogs and their owners while leading the way in ethical pet care.
We create natural dog grooming products designed to transform bath time into a calm, spa-like experience, deepening the bond between dogs and their owners while leading the way in ethical pet care.
