our RITUAL

Your Guided Grooming Routine

Our Ritual

Your Guided Grooming Routine

The Fido & Oak Journey

a guided routine

Clarity | Connection | Care

Our eight step guide brings structure and clarity to bath time, helping you move through each stage with confidence.

Grooming is the perfect opportunity to bond with your dog and strengthen trust through calm, intentional care.

Rooted in natural formulation and modern wellness, each step is purposeful and designed with your dog’s wellbeing in mind.

Fido & Oak detox dog shampoo being poured into hands

Fido & Oak dog grooming products prepared beside bath

prepare your space

Set a calm, relaxing atmosphere to help your dog ease into The Ritual.

Gather your Fido and Oak essentials, along with a brush and a soft towel.

Add a non-slip mat or towel to create a steady, comforting surface for your dog.

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Clear the space around you before you begin to keep the routine calm and uninterrupted.

Brush & Detangle

Gently brush your dog's coat to remove dirt, loose fur, and stimulate the skin.

Work through any tangles while the coat is dry, as knots can tighten when wet.

Keep a calm tone and steady rhythm to help your dog relax into the moment.

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Start with brushing less sensitive areas, like the back and sides, before moving to the legs and tail.

Dog being rinsed in bath before shampooing

Wet & Pre-Rinse

Set the water temperature to lukewarm, keeping the water flow gentle.

Thoroughly wet the coat, lifting the fur so the water reaches the undercoat.

Use your free hand to shield sensitive areas, such as the face, keeping your dog comfortable.

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Introduce the water gradually, starting at the shoulders to help your dog adjust to the sensation.

Cleanse with Shampoo

Apply shampoo from the neck down and lather evenly through the coat.

Use your fingertips in slow, circular motions to massage the skin and lift dirt and oil.

Rinse thoroughly, running your fingers through the coat to release any remaining shampoo.

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Cleanse the face softly with a damp cloth, keeping product away from the eyes, nose, and ears.

Applying dog conditioner during grooming

Condition & Hydrate

Apply conditioner through the mids and ends of the coat to restore softness and hydration.

Use your fingers to gently distribute the product and work it through the fur.

Focus on dry-prone areas such as under the collar, the chest, and the tail area.

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Let the conditioner sit for a few minutes and enjoy a calm reset moment as the coat absorbs the moisture.

Clean dog sitting in bath after grooming

Final Rinse

Rinse with lukewarm water until the water runs clear and the coat feels clean.

Keep the water flow gentle to help your dog relax and avoid tangling longer fur.

Pay special attention to the chest, underbelly, and hind legs where residue tends to hide.

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Run your fingers through the coat while rinsing. If you still feel a slip, continue to rinse.

Towel & Dry

Wrap your dog in a soft, absorbent towel and gently press the coat to remove excess water.

Work in sections, using slow, steady movements to draw moisture from the coat.

Brush through with light, even strokes to loosen tangles and support a smooth finish.

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Guide the brush in the direction the coat naturally falls to enhance its pattern and definition.

Finishing Touches

Apply a light spray of coat mist to add shine and maintain a soft, natural finish.

Gently comb through the coat to distribute the product and smooth the fur.

End the ritual with lots of praise to associate grooming with comfort and connection.

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Extend the results of your ritual with our coat mist between washes for lasting softness and hydration.

Save 10%

the river ritual set

The complete collection, presented with our Ritual Guide and signature gift box.

£57.50

£63.97

Ships in Summer 2026

CPSR

TESTED

Cruelty

free

made in

the uk

vegan

friendly

palm oil

free

muddy buddy approved

faqs

Are your products safe for all dogs?

Yes, every formula is developed and professionally safety assessed to the same standards required for human cosmetics (CPSR-tested).

Our formulas are suitable for all breeds and coat types, including sensitive skin.

Can I use your products on puppies?

Yes, from 12 weeks and over.

Our formulas are naturally gentle, but as with any product, we recommend a small patch test before first use.

How often should I bathe my dog?

It depends on your dog's coat and lifestyle. Dogs that love muddy walks or swimming may need baths more often, while others can go longer between washes.

Our gentle, pH-balanced formulas protect natural oils and are mild enough for regular use.

What does CPSR-tested mean?

CPSR stands for Cosmetic Product Safety Report, a safety assessment performed by a qualified toxicologist confirming that a product is safe and meets cosmetic regulations.

While this is only legally required for human cosmetics, we choose to apply the same process to every Fido & Oak formula to ensure human-grade safety.

More FAQs

We create natural dog grooming products designed to transform bath time into a calm, spa-like experience, deepening the bond between dogs and their owners while leading the way in ethical pet care.

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care@fidoandoak.com

We create natural dog grooming products designed to transform bath time into a calm, spa-like experience, deepening the bond between dogs and their owners while leading the way in ethical pet care.

home

shop

our ritual

our story

faqs

privacy policy

terms of service

shipping

refund policy

care@fidoandoak.com

our RITUAL

Our Ritual

a guided routine

a guided routine

prepare your space

Brush & Detangle

Wet & Pre-Rinse

Cleanse with Shampoo

Condition & Hydrate

Final Rinse

Towel & Dry

Finishing Touches

the river ritual set

faqs

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